Creative Pro Demand Creator Boston, MA

KIRA
OPIELA
.

Marketing & media pro turning data into stories and stories into results. Currently @ DemandTec. Bentley '22. Always looking for the next big thing.

Kira Opiela
📍 Boston, MA
🚀
DemandTec
Marketing Coordinator
🎓
Bentley '22
B.S. Marketing

THE STORYSO FAR.

I'm a marketer who believes the best campaigns aren't just seen — they're felt. Growing up in a family where storytelling was everything, I was drawn early to how brands communicate.

I studied Marketing at Bentley University — one of the country's top business schools — and hit the ground running straight out of graduation in 2022.

Today I sit at the crossroads of sales and marketing at DemandTec, connecting the right message to the right buyer at the right moment using HubSpot, Claude, Salesforce, and ZoomInfo.

4+ Years
Marketing & Media Experience
🏢
5 Companies
SaaS, Tech & B2B Media
🎓
Bentley '22
B.S. in Marketing
💡
HubSpot · SF · ZI
Core Tool Stack
HubSpot Salesforce ZoomInfo Drift Asana Demand Gen Sales Enablement Content Marketing Analytics Claude ChatGPT Figma Adobe Creative Suite Video Production Social Media WordPress
Career

Where I've been.

DemandTec
Marketing Coordinator
2022 – Present

Demand generation, AI-powered campaign development and execution at DemandTec (spun off from Acoustic). Building and optimizing multi-channel programs using HubSpot, Claude, Salesforce, and ZoomInfo to drive pipeline and accelerate buyer journeys.

Silk
Marketing Associate
2022

Go-to-market and content strategy at a fast-moving tech company. Supported demand generation and brand awareness campaigns across digital channels.

Mindful
Marketing & Communications
2021

Digital marketing and communications for a purpose-driven organization. Audience engagement and brand storytelling across digital platforms.

GlobalSpec
Media & Marketing Intern
2021

B2B media and advertising knowledge at an industrial information services company — building foundational skills in media planning and buyer intelligence.

CommerceHub
Marketing Intern
2020

Campaign execution and marketing operations at a leading e-commerce platform, gaining first professional experience in enterprise SaaS marketing.

Bentley University
B.S. in Marketing
2018 – 2022

One of the nation's leading business universities. Rigorous business analytics combined with creative marketing strategy. Graduated 2022.

Get in touch

Let's talk!

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